Branding is about creating awareness of your business. Letting people know who you are and what you stand for and, in the process, making you instantly recognizable.
Online branding is a way to get more exposure for your brand on all levels of online marketing, especially on search engine and social media. It helps you to Build Trust, Credibility and to Increases Marketing Effectiveness.
Professionals believe that the goal of online branding is to have consumers continually recognize a brand. Others focus on integrating online branding with the overall brand experience of customers in relation to a company, product, or other branded entity.
From this perspective, brand recognition is viewed as one component among many, such as brand differentiation (from competitors) and the "Collaboration Age" brand dialog facilitated by Internet and mobile communications. Website development is a key component of online branding. Online branding is a way to get more exposure for your brand on all levels of online marketing, especially search and social.
In the online space, creating a simple and recognizable brand can be difficult. Many companies make mistakes by adding too many ‘bells and whistles’ to their sites. At the end of the day, customers simply need to be able to easily identify who you are and what you do when they visit your site.
Additionally, Internet marketing techniques can help your company land higher in search engine rankings, essentially increasing your overall visibility. In your online branding efforts, take the time to build trusting relationships with your customers and ultimately increase your overall brand loyalty in the long-term.
Establishing a brand online is done through repeated association with a product type, niche, image or even a set of experiences that leaves a positive impression on consumers.
Online your brand will propel you to the top in your marketplace, the branding process helps you take control of your identity and having a strong brand creates a sense of individuality and “separateness” in the marketplace.
At UCT, we focus in building exquisite and targeted Online Branding to extend your consumers. This is the best solution for those businesses who pursue to create brand online (like portals, web based solution and etc.)
It is also applicable for those businesses that want to create an online brand identity and to accompaniment their offline brand.
We create strong online branding by using a combination of the following:
Logo Design, Special Designed Web Elements, Favicon, Web Site and Web Applications GUI Design, Landing Pages, Banner Ads, Social Networking Profiles, Online Videos and Email Templates.