Reputation management is the influencing and / or control of an individual's or business's reputation online. It is the practice of consistence research, analysis of content across all types on online media and makes strategy to streamline reputation in appropriate manner.
With efficient ORM, companies are able to protect their reputation, online and offline. It develops valuable insights regarding the competition and be knowledgeable about the perception of customers about their products and services.
It is the opportunity it gives you to communicate with customers and people interested in your company.
Reputation management is the process of influencing a company or individual?s reputation.
In recent years, reputation management has become synonymous with online reputation management; when the term is used now, it?s mainly used to refer to managing search results for brand queries and negative reviews on social media.
While companies used to be able to carefully craft their message and then promote it using traditional advertising methods (billboards, radio and TV spots, etc.), social media means has largely transferred that power to consumers.
Marketing is all about brand building. We invest in our brand because we believe it is what will make the business grow and flourish. Once that brand gets a bad reputation, everything about the business gets dramatically affected.
A positive review or feedback can add value to your online business, whereas a negative remark can push you down the steps of success.
With the increasing number of consumers going online to make purchasing decisions, it is crucial that you have a positive brand image.
Improve your Brand?s Reputation, Improve Customer Experience, Generating in New Leads, Increasing Conversion Rates.
Positive Reinforcement ? It's always respectable to be praised from people especially from your targeted customers. It gives you the bragging rights and the motivation to do things in more better way, the result that your business progressing towards right direction and business is all about doing the right thing in right time and make people to give positive feedback online.
Look for Opportunities ? If you're conscious about your online reputation, you'll know that clients use online reviews, forum debates, and testimonials to conclude which brands or companies are prominent in the particular products / services that they're searching for.
Defend Your Brand? According to our experience with different clients; protecting brand against online attacks and nasty remarks is like curing a malignant infection. We've seen ex-employees blot a company's reputation due to unfair termination, clients who made groundless allegations just to get their money back.
There are a so many reasons to choose UCT to manage, and our experience and practice here are some of the major factors. We experts can do:
Positive Reinforcement ? It's always respectable to be praised from people especially from your targeted customers.
Look for Opportunities ? Big part of online reputation management is listening / monitoring and responding.
Defend Your Brand? According to our experience with different clients; protecting brand against online attacks and nasty remarks is like curing a malignant infection.
Our online reputation management process (ORM) includes proactively listening to, investigating and examining online discussions about your brand/company.
Look at all times what people are discussing about your products or services gives you the authority to choose if, and how to reply or join discussions, helping you take care of your brand's standing.
We also create a reaction plan to help you evaluate threat and how best to militate against it.