Email marketing is directly marketing a commercial message to a group of people using email. The advantages of Email Marketing is to enhance the relationship with its current or previous customers, to encourage customer loyalty and repeat business, to acquire new customers or to convince current customers to purchase something immediately.
Costs are lower compared to mainstream marketing channels, it makes targeting the fans of your brand easy and enables targeting those who were interested in their brand.
Email marketing is an efficient way to stay connected with your clients while also promoting your business. With email marketing, you can easily and quickly reach target markets without the need for large quantities of print space, television or radio time or high production costs.
Thanks to effective email marketing software, you can maintain an email list that has been segmented based on several factors including the length of time addresses have been on the list, customers? likes and dislikes, spending habits and other important criteria.
Make sure your email contains more than a call to action and truly connects with your reader. Don't try to disguise helpful tips as sales letters! You need to add real value so that your prospect will be eagerly anticipating your emails and you begin to see the ROI headed up and to the right. Provide tips, Run a contest or offer a discount.
All you need is a free or low-cost subscription, and you?re good to go! No software to download or keep updated. See every open and click so you'll know what types of content and offers get the best response.
With just a few clicks, you can create an email, send it off and start growing your business. Email marketing has an average return on investment of more than $44 for every $1 spent!
We use Email Marketing for targeting specific campaigns and for tracking the effectiveness of that email marketing campaign.
Let UCT help you design a targeted Email Marketing campaign that drive in traffic.